Reliant Energy:
“Life Switched On”

My first week at Y&R Austin I was thrown into a new business pitch for Reliant Energy. Despite the long hours that go with them, I happen to really enjoy pitches. Without the budgets and specific media buys holding you back, it’s an opportunity to really be creative. This one ended up being particularly special for me because it was the first pitch I was invited to attend and present the work with my creative director. I loved every second of it. Especially winning the business. Not only did we win the account, but we sold in the campaign we pitched with: “Life Switched On”

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Fintech App: UI Design